How to Ruin a Great Design: Response

        I can say that after reading the article, I do understand where the reader is coming from. His main point about the article was to tell the reader that nothing should ever change about a company and everything should be the same until the end of time. The author gave many examples of bad designs but didn't manage to give one good redesign by a company. Though I do feel that signs should be properly capitalized and spaced, it isn't the end of the world if ten signs out of ten thousand have an error. As for Citroen, they're new logo does leave the viewer with something to be longed for, but you can still distinguish their cars from any other car manufacturer. The author decided to ramble on about subpar examples instead of keeping the reading short, sweet, and to the point.